将祖艺打造成本土美妆新标杆

Core Viewpoint - The article highlights the journey of a Tibetan woman, Meduo, who is transforming the traditional craft of "Ada" into a modern skincare and cosmetic brand, while also promoting local employment and cultural heritage [4][5][6]. Group 1: Company Development - Meduo aims to establish a standardized factory for "Ada" production, which will include raw material processing, product development, and packaging, thereby reducing transportation costs and ensuring product quality [4]. - The company, Tibet Dezong Zuyu Industrial Development Co., Ltd., was founded in 2016, and it has evolved from a simple product to a diverse range of skincare and cosmetic offerings [9][10]. - The "Ada" series has expanded to include skincare sets, cosmetic products, and even calligraphy ink, with annual sales steadily increasing, establishing it as a representative brand of natural beauty products in Tibet [11]. Group 2: Market Strategy - Meduo has actively engaged in product innovation, transitioning from a single paste form to a multi-product matrix that includes skincare and makeup, while maintaining the traditional production methods [10]. - The company has leveraged online platforms and local exhibitions to promote its products, achieving a 40% share of online orders, with products reaching as far as Hainan [11]. - By collaborating with local e-commerce platforms and utilizing live demonstrations, the brand has effectively communicated the cultural significance and benefits of "Ada" to a broader audience [11]. Group 3: Community Impact - Meduo has implemented a training program for local women, providing them with skills in "Ada" production and creating job opportunities, with over 630 individuals trained to date [12]. - The company has established long-term agreements with local herders for yak milk procurement, ensuring quality raw materials while sharing the benefits of the industry with the community [13]. - Meduo also supports impoverished households in the region by providing financial assistance, reflecting a commitment to social responsibility and community upliftment [13].