伯乐寻“马”闹新春！琉璃厂这场沉浸式文化活动，解锁西城年味儿新玩法

Core Viewpoint - The event "Bole is Here - Searching for the Horse of Factory Dian" aims to promote cultural heritage and engage the community through an immersive experience centered around horse culture, integrating intangible cultural heritage and local brands [1][13]. Group 1: Event Overview - The event was launched on February 11, featuring a vibrant atmosphere with decorations and activities designed to attract both locals and tourists [1]. - It is organized by various local government bodies and businesses, highlighting the cultural significance of the Factory Dian Temple Fair, which has a history of over 400 years and is recognized as a national intangible cultural heritage [1][13]. Group 2: Activities and Engagement - The event includes an original program titled "Talking about the Horse Year," which received enthusiastic applause from attendees, enhancing the festive atmosphere [4]. - Participants can engage in a treasure hunt by collecting a special map to find 66 "artistic horses" hidden in local shops, each representing historical aesthetics and wisdom [10]. - The event also features interactive tasks at seven local time-honored brands, allowing participants to collect stamps and redeem them for special rewards [10]. Group 3: Online and Offline Interaction - The event promotes a hybrid model where participants can engage both online and offline, with specific rules to attract public participation [7]. - Online participation involves finding nine "horse" elements in the area and sharing them on social media platforms with designated hashtags to receive rewards [11]. - The event's timeline for offline and online exchanges is set from February 10 to February 23, with specific hours for participation [11][12].