百年匠心传三代 薪火赓续芝麻香

Core Viewpoint - The article highlights the enduring legacy of the Qiu family in Baizhou, showcasing their commitment to traditional sesame oil production and the successful transition of this craft through generations, emphasizing the importance of family values and community support in preserving cultural heritage [3][5][6]. Group 1: Family Legacy and Tradition - The Qiu family has been involved in sesame oil production since the late Qing Dynasty, with the founder being Qiu Minzeng, the grandfather of the centenarian Guo Zhenru [3][6]. - Guo Zhenru, born in 1926, is the second-generation inheritor of the Qiu family's sesame oil-making skills, embodying the spirit of craftsmanship through her dedication and resilience [3][4]. - The family has maintained a reputation for quality and integrity, with Guo Zhenru and her husband, Qiu Jinhui, reviving the family business in 1981 and gaining trust in the local community [3][5]. Group 2: Modernization and Continuity - Qiu Zongshan, a retired soldier, took on the responsibility of preserving the family business after witnessing his mother's dedication to the craft, emphasizing the importance of passing down traditional skills [4][5]. - Qiu Ruizhi, the fourth-generation inheritor, left her comfortable retirement to revitalize the family workshop, receiving full support from Qiu Zongshan in modernizing operations and ensuring compliance with regulations [5][6]. - The establishment of the Zhixiang Grain and Oil Products Workshop in February 2024 marks a significant step towards standardization and modernization, with the successful registration of the "Bai Sui Lao" trademark and the launch of products in May 2025 [5][6].