一片“金叶子”撬动大产业——福建南平武夷山以“三茶”统筹引领茶产业高质量发展新格局

Core Insights - The article highlights the significant progress made by Wuyishan in promoting the Wuyi Rock Tea brand and advancing the tea industry's green and high-quality development through a "Three Teas" coordinated approach [1][2] Brand Value and Recognition - By 2025, the brand value of "Wuyi Rock Tea" is projected to reach 75.018 billion yuan, ranking third in the geographical indication product regional brand list, with a brand strength of 915, the highest in the tea category [1] - The brand value of "Wuyi Black Tea" is expected to increase to 12.136 billion yuan, reflecting the city's commitment to brand strategy and systematic promotion [1] Cultural Integration and Market Expansion - Wuyishan has deepened the integration of tea culture and tourism, hosting various events such as the "Tea and the World" non-heritage exchange meeting and the "Tea Fragrance Gathering" sales connection meeting during the 17th Cross-Strait Tea Expo [2] - The establishment of the "Wuyishan Three Teas Coordinated Innovation Research Institute" and participation in promotional activities across cities have effectively expanded market channels and enhanced brand influence [2] Quality Management and Technological Empowerment - All 2,032 tea production enterprises in Wuyishan have been incorporated into a traceability system, with over 1.52 million traceability records logged, ensuring quality safety from the source [2] - Collaborations with research institutions have led to the establishment of a research center, providing technological support for sustainable industry development [2] Standardization and Future Directions - Wuyishan has led the revision of the national standard for "Geographical Indication Product Quality Requirements for Wuyi Rock Tea," with 41 tea-related national and industry standards established or revised [3] - The city plans to continue focusing on brand building, enhancing the tea industry chain, and exploring new business models such as "Internet + Tea" to stimulate industry integration and expand the reach of Wuyi tea [3]