Cai Jing Wang·2026-02-12 05:36Core Insights - The "Spring Festival 3 Billion Free Order" campaign by Qianwen App has generated significant user engagement, with 4.1 billion requests for assistance and over 120 million orders completed by AI in just six days [1][5] - The campaign has notably increased consumption in county-level cities, with nearly half of the orders coming from these areas, and 1.56 million elderly users trying food delivery services for the first time [1][5] - The AI-driven shopping trend has led to a remarkable increase in retail orders, with some categories seeing growth exceeding tenfold since the campaign's launch [1][5] Group 1 - Qianwen App's campaign resulted in users ordering over 1,000 tons of eggs, more than 2,300 fitness equipment items, and over 1,500 books within six days [1] - The trend of using AI for purchasing traditional New Year goods has spurred rapid growth in instant retail orders on Taobao Flash Purchase [1][5] - Retail orders for hair dye products, gift flowers, fruit gift boxes, and emergency baby supplies have all increased by over ten times compared to the initial phase of the campaign [1][5] Group 2 - The AI technology has activated new consumption dynamics in county areas, with non-food categories like groceries and fruits seeing order growth exceeding eight times [5] - Cities such as Kunshan, Jinjiang, Nanchang, Puning, and Yiwu have emerged as hotspots for AI-driven consumption [5] - Approximately 10% of users in county areas using AI for shopping are aged 50 and above, highlighting the technology's accessibility for older demographics [5] Group 3 - The success of Qianwen App illustrates the transformative impact of AI on daily life, supported by Alibaba's comprehensive AI capabilities and ecosystem [5] - Alibaba's strategy emphasizes the integration of advanced technology with practical applications in e-commerce, instant retail, and other services [5] - The first year of AI shopping is marked by widespread consumer adoption across various age groups and regions [6]