OPG(SH:600637) Huan Qiu Wang·2026-02-12 05:49Core Viewpoint - The Oriental Pearl is integrating its cultural and tourism resources to create a diverse New Year experience that combines traditional customs, family entertainment, art exhibitions, quality accommodation, and global flavors, showcasing the cultural vibrancy of Shanghai [1][12]. Group 1: Cultural and Tourism Integration - The Oriental Pearl is leveraging its assets, including the Oriental Pearl Tower, Shanghai International Conference Center, and Mercedes-Benz Cultural Center, to create a cohesive New Year experience [1]. - The initiative aims to present a blend of Eastern traditions and global influences, inviting citizens and tourists to engage with the city's cultural offerings [1][12]. Group 2: Events and Activities - On the fifth day of the Lunar New Year, the Oriental Pearl Tower will host a "Climbing to Welcome Wealth" event, allowing visitors to enjoy views of the city while participating in traditional customs [3]. - The city square will transform into a "My Little Pony Friendship Magic New Year Garden" from the eve of the New Year until the eleventh day, featuring interactive experiences and themed activities for families [3]. - The Shanghai International Conference Center will showcase an art installation and host a lion dance performance, enhancing the festive atmosphere [5]. Group 3: Artistic and Culinary Experiences - The Mercedes-Benz Cultural Center will feature a concert by Capper Zhang, along with a special exhibition celebrating the venue's 15-year history, providing a rich cultural experience [6]. - The Seven Heaven Hotel will offer a "Haidai New Year Feast," emphasizing traditional Shanghai cuisine, while the Oriental Green Boat will host a 22-day celebration featuring various cultural activities [8][12]. Group 4: Overall Experience - The Oriental Pearl's efforts reflect a commitment to innovatively express traditional festivals while contributing to Shanghai's development as a world-renowned tourist city [12].