为老车主负责，极氪选择主动召回

Core Viewpoint - The transition of the Chinese electric vehicle (EV) industry from rapid expansion to refined operations emphasizes the importance of safeguarding user rights as a key to high-quality development in the sector [1] Group 1: Recall Actions - Zeekr announced a recall of 38,277 units of the older Zeekr 001 WE 86 model produced between July 8, 2021, and March 18, 2024, focusing on specific batches and not affecting currently sold models [1] - The recall is a proactive measure addressing safety concerns related to the power battery, maintaining the original lifetime warranty for the three electric systems after battery replacement [1][3] Group 2: Data-Driven Safety Management - Zeekr's recall highlights a shift from reactive to proactive safety management, utilizing a 24/7 cloud monitoring and diagnostic system to identify potential battery issues before they escalate [3] - The company plans to invite customers for battery replacements based on cloud diagnostic results, ensuring that vehicles remain operational and monitored during the process [3] Group 3: Industry Trends - The proactive recall approach is becoming a standard practice among responsible automakers, with data from the State Administration for Market Regulation indicating that proactive recalls in China reached 92% in 2024, a 37 percentage point increase from 2020 [3] - In 2025, only 10% of recalls were from domestic brands, with a significant decrease in the number of recalls for new energy vehicles compared to 2024, reflecting substantial improvements in product reliability and quality control [4] Group 4: User-Centric Approach - The integration of smart connected technology allows automakers to trace data across existing vehicles, enabling precise identification of potential risks, with a focus on user rights [5] - Zeekr's actions regarding battery management demonstrate a commitment to user rights, aligning with the industry logic that prioritizes users as the foundation of business survival [5] - The development of the EV industry is characterized by collaborative growth across the supply chain, emphasizing responsibility and accountability rather than merely technological competition [5]