Simei Media(SZ:002712) Jing Ji Guan Cha Wang·2026-02-12 06:16Core Viewpoint - Simai Media (002712) is expected to report a net loss of between 37 million to 52 million yuan for the year 2025, marking the fourth consecutive year of losses, primarily due to reduced client budgets and intensified industry competition [1][2]. Financial Performance - For the year 2025, the net profit attributable to shareholders is projected to be a loss of 37 million to 52 million yuan, with a loss of 42 million to 59 million yuan when excluding non-recurring gains and losses. The losses are attributed to declining gross margins in the marketing services business due to client budget cuts and increased competition. This loss is slightly larger than the same period in 2024 [2][4]. Company Status - Simai Media plans to accelerate its new business layout, particularly in the cultural tourism integration sector, and aims to enhance cost efficiency to cultivate new profit growth points. The company intends to improve its operational status through resource optimization and efficiency enhancement, although the effectiveness of these transformations remains to be seen [3][4]. Business Development - The company is facing continuous pressure from declining gross margins, with the gross margin dropping to 2.94% in the first three quarters of 2025, the lowest since its listing. Revenue is heavily reliant on the marketing services business, which accounts for over 99% of total revenue, while previously expanded businesses such as film content and digital copyright are effectively stagnant, requiring time to validate the impact of new business initiatives [4]. Shareholder Situation - As of December 10, 2025, the number of shareholders is reported to be 27,100, reflecting a decrease of 4.49% from previous periods, indicating a downward trend in shareholder numbers. However, this data is historical, and the latest situation may have changed [5].