新华视点｜乐购中国年：传统焕新韵，消费涌新潮

Group 1 - The upcoming Spring Festival is driving a vibrant consumer atmosphere in China, showcasing the festive spirit and consumption vitality [1] - In Fujian's Nanjing County, the flower market is experiencing peak sales as merchants leverage live-streaming sales channels to cater to young consumers, focusing on desktop-friendly orchid varieties [2][5] - In Shandong, companies are launching cultural and creative products themed around the Year of the Horse, incorporating auspicious meanings like "success" and "good fortune," which are well-received in the market [4] Group 2 - In Hubei's Yangxin, the first "Supply and Marketing New Year Goods Fair" is facilitating direct supply from farmers to consumers, enhancing the efficiency of agricultural product sales [7][11] - The fair also serves as a platform for showcasing local culture, featuring traditional experiences such as cloth patchwork and rice cake making, allowing citizens to immerse themselves in unique cultural traditions [11] - The Northeast New Agricultural Products Supply Chain Center in Liaoning is functioning as a major hub for New Year goods, facilitating the distribution of local products nationwide while also receiving southern fruits and vegetables [10]