透过《2025字节跳动非遗年度报告》，看见数字时代的非遗传承新路径

Core Insights - The report emphasizes the importance of integrating traditional craftsmanship into modern life through creative transformation and innovation, ensuring the protection and transmission of intangible cultural heritage (ICH) [1][3] Group 1: Digital Engagement and Visibility - In the past year, Douyin's platform saw 806.5 billion views on ICH-related short videos, with an average of 79,000 ICH live broadcasts daily [1] - Over 870,000 Douyin creators have contributed ICH content, with the number of post-2000 users publishing ICH videos increasing by 63% year-on-year, indicating a shift in perception of ICH from a distant heritage to an engaging and popular craft [1][2] Group 2: Support and Training for Creators - The "Douyin ICH Plan" has engaged hundreds of ICH creators in over a thousand activities promoting ICH dissemination and consumption, while the "ICH Guardian Inclusive Training" program trained nearly 12,000 artisans across more than 2,500 skills [2] - These initiatives help ICH representatives transition from being "protected" to achieving self-development [2] Group 3: Integration into Daily Life - More than 300 million users have purchased ICH-related products on Douyin, with the number of ICH experience service providers increasing by 106% year-on-year [2] - Innovative formats and digital technologies, such as micro-dramas and AR interactions, enhance the visibility of ICH and bring it closer to everyday life [2] Group 4: Future Pathways for ICH - The report outlines a new pathway for ICH protection and transmission, leveraging dissemination and consumption to accelerate its integration into modern life, with ByteDance focusing on "talent, dissemination, and consumption" as core areas [3]