千年宋城用“文化存量”激活“消费增量”

Core Viewpoint - The article highlights the cultural revival and tourism growth in Jiangnan Song City, Ganzhou, showcasing its historical significance and modern attractions that appeal to younger visitors [3][4][6]. Group 1: Cultural and Historical Significance - Jiangnan Song City is recognized as a national historical and cultural city, known for its well-preserved Song Dynasty cultural relics, including historical sites like Yugu Tai and the ancient city wall [3]. - The area integrates historical architecture with modern cultural experiences, attracting visitors to engage with both the past and contemporary lifestyle [3][6]. Group 2: Tourism and Economic Impact - The city has seen a significant increase in tourism, with projections of 21.44 million visitors by 2025, reflecting the economic empowerment through cultural heritage [6][8]. - The introduction of new cultural activities, such as traditional games and immersive theater, has enhanced the tourism experience, contributing to a 30% year-on-year revenue growth for local businesses [6][4]. Group 3: Modern Attractions and Experiences - Young visitors are increasingly drawn to experiential consumption, such as wearing Hanfu and participating in cultural events, which has led to a rise in foot traffic and engagement in the area [6][4]. - The integration of night markets and local cuisine, including traditional Hakka dishes, has created a vibrant cultural consumption scene, further enhancing the appeal of Jiangnan Song City [8][10].