规范价格乱象、明晰行为边界，《汽车行业价格行为合规指南》发布

Core Viewpoint - The National Market Supervision Administration has released the "Guidelines for Compliance with Pricing Behavior in the Automotive Industry" to regulate pricing practices, clarify competitive boundaries, and promote a fair and orderly market environment in the automotive sector [1][4]. Group 1: Pricing Behavior Regulations - The guidelines address issues such as unclear pricing, price fraud, false promotions, and malicious low-price competition throughout the entire production, sales, and service chain [4][5]. - Automotive manufacturers are prohibited from selling products below cost to eliminate competitors, except for legally reducing prices on excess inventory [4]. - Price collusion, price gouging, and disguised price reductions that disrupt market order are strictly forbidden [4]. Group 2: Sales and Promotion Regulations - The guidelines specifically regulate deceptive and misleading pricing practices in the sales process, requiring companies to clearly display prices and avoid using false or misleading language, images, or videos to entice consumers [4][5]. - Specific compliance requirements are outlined for promotional activities, parts pricing, and after-sales service charges [5]. Group 3: Industry Impact - The automotive industry is a crucial pillar of the national economy, with a long supply chain and close ties to consumer life; current illegal practices harm both consumers and businesses, undermining fair competition and hindering high-quality industry development [5]. - The guidelines aim to clarify behavioral boundaries, unify regulatory rules, and guide automotive manufacturers and sellers towards lawful and compliant operations, fostering a market order characterized by quality and fair competition [5].