乘联分会:1 月全国乘用车市场零售 154.4 万辆,同比下降 13.9%
Xin Lang Cai Jing·2026-02-12 07:27

Core Viewpoint - In January, the retail sales of passenger cars in China reached 1.544 million units, representing a year-on-year decline of 13.9% [1][7]. Group 1: Market Performance - The January retail sales decline is part of a historical trend where January sales have shown significant fluctuations, with previous years experiencing similar declines [3][9]. - The penetration rate of new energy vehicles (NEVs) in the overall passenger car market was 38.6%, down 3 percentage points from the previous year [3][9]. - Among domestic retail sales, the penetration rate of NEVs for independent brands was 61.7%, while luxury brands had a penetration rate of 16.1%, and mainstream joint venture brands only reached 4.3% [3][9]. Group 2: New Energy Vehicle Sales - In January, the retail share of NEVs for independent brands was 60.1%, a decrease of 12 percentage points year-on-year, while the share for mainstream joint venture brands increased to 3.9%, up 2 percentage points [3][9]. - The new forces in the market, including brands like Xpeng, Leap Motor, and Xiaomi, saw their share increase by 10 percentage points year-on-year, reaching 31.2% [3][9]. - Tesla's market share fell to 3.1%, a decrease of 1.5 percentage points compared to the previous year [3][9]. Group 3: Export Performance - In January, NEV exports reached 286,000 units, marking a year-on-year increase of 103.6%, accounting for 49.6% of total passenger car exports, up 12.5 percentage points from the previous year [4][10]. - Pure electric vehicles constituted 65% of NEV exports, while A00 and A0 class pure electric vehicles made up 50% of pure electric exports [4][10]. - The growth of NEV exports is attributed to the increasing recognition of Chinese brands in international markets, despite some external challenges [4][10]. Group 4: Manufacturer Performance - Leading manufacturers in NEV exports for January included BYD (96,859 units), Tesla China (50,644 units), and Geely (32,117 units) [5][11]. - The overall performance of NEV manufacturers remained strong, with 16 companies achieving monthly wholesale sales exceeding 10,000 units, accounting for 90.3% of total NEV sales [6][12]. - BYD led the market with 205,518 units sold, followed by Geely (124,252 units) and Tesla China (69,129 units) [6][12]. Group 5: Market Outlook - The outlook for February indicates a potential decline in sales due to the shorter effective production and sales time caused by the extended Spring Festival holiday [7][13]. - The rising costs of raw materials, driven by increased demand for electric power storage, are putting pressure on manufacturers [7][13]. - The anticipated decrease in promotional capabilities for NEV manufacturers may lead to a cautious consumer sentiment, potentially suppressing normal car purchase demand in the short term [7][13].

乘联分会:1 月全国乘用车市场零售 154.4 万辆,同比下降 13.9% - Reportify