SIASUN(SZ:300024) Bei Jing Ri Bao Ke Hu Duan·2026-02-12 07:27Core Insights - The article highlights the innovative practices in the Shijingshan District, particularly focusing on the integration of AI and robotics in consumer interactions and retail experiences [2][4]. Group 1: Company Strategy - The company, Tao Zhu Xin Zao Ju, employs a dual-driven business model of "investment + operation," with a current focus on the robotics sector [2]. - The company plans to accelerate its regional expansion by adding multiple store formats, including shopping mall stores and exclusive experience centers, to cater to diverse consumer needs [4]. Group 2: Consumer Engagement - The company emphasizes the importance of offline activities and community operations as vital links to consumers, planning to conduct 6,000 offline events this year to reach approximately 60,000 participants [6]. - Through regular community operations, the company aims to enhance user engagement by offering diverse themed activities weekly, making the community a core platform for user interaction and brand engagement [6]. Group 3: Market Analysis - The company utilizes digital tools such as hot zone analysis to accurately understand consumer behavior and product sales, providing data support for operational decisions [4]. - The focus on experiential new retail serves as a bridge between manufacturers and the market, allowing consumers to closely interact with and experience technology products [4].