网信办开展春节清朗行动：整治恶意挑动负面情绪、生成传播“数字泔水”等突出问题

Core Viewpoint - The Central Cyberspace Administration of China has launched a one-month special campaign titled "Clear and Bright: Creating a Joyful and Harmonious Online Environment for the Spring Festival 2026" to promote a positive online atmosphere during the Spring Festival [2][7]. Group 1: Work Objectives - The campaign aims to focus on commonly used online platforms and services during the Spring Festival, addressing significant online ecological issues raised by the public to create a favorable online environment for netizens [3][8]. Group 2: Work Tasks - The campaign targets four main issues: 1. Malicious provocation of negative emotions, including promoting harmful values such as anti-marriage and anti-childbearing, inciting gender conflict, and fostering competition through materialism during the Spring Festival [4][9]. 2. Generation and dissemination of low-quality content, including the use of AI to create confusing and repetitive information, and the distortion of classic literature and cultural references [4][9]. 3. Fabrication and spread of false information, such as rumors related to transportation, market supply, and public safety during the Spring Festival, as well as misleading headlines and impersonation of public figures [5][10]. 4. Redirecting traffic to illegal activities, including gambling and promoting superstitious services under the guise of fortune-telling [5][10]. Group 3: Work Requirements - The campaign emphasizes timely communication and implementation of the action plan, urging platforms to enhance their monitoring and response capabilities during the Spring Festival [6]. - It stresses the importance of holding platforms accountable, requiring them to establish dedicated teams for monitoring and cleaning up illegal information [6]. - The campaign also calls for strict enforcement against platforms and accounts that violate regulations, with a commitment to publicize typical cases and the effectiveness of governance efforts [6].