商务部：春节9天假期内购买新车的消费者，均可按政策要求申领汽车以旧换新补贴

Core Viewpoint - The government is implementing measures to enhance consumer spending during the 2026 Spring Festival by increasing subsidies for trade-in programs and promoting local consumption [1][2][3][4] Group 1: Increase in Subsidies - Local governments are required to strengthen funding for trade-in subsidies during the Spring Festival, ensuring consumers can access these benefits through offline channels [1] - Consumers purchasing new cars during the 9-day holiday (February 15-23) can apply for trade-in subsidies as per policy requirements [1] Group 2: Strengthening Product Supply - Authorities are to guide automotive dealers and retailers of home appliances and digital products to ensure adequate supply of quality goods during the holiday season [2] - There is a focus on increasing participation from rural areas and enhancing online channels to facilitate access to trade-in policies for rural residents [2] Group 3: Promotional Activities - Local governments are encouraged to organize trade-in promotional events that align with market demand, emphasizing green and smart products [3] - Businesses and financial institutions are urged to offer "one-stop" services and incentives such as point redemption to enhance consumer engagement [3] Group 4: Promotion and Communication - Effective use of various media platforms is essential for promoting trade-in policies and related promotional activities to create a festive atmosphere [4] - There is a need for clear communication channels for policy inquiries and complaints, ensuring timely responses to consumer and business concerns [4] - Local authorities must enhance organizational leadership and inter-departmental collaboration to ensure the successful implementation of these initiatives [4]