“大家式旋风”再次袭来的背后，我们应该看到什么？

Core Viewpoint - The first "Everyone's Spring Festival Gala" successfully concluded, marking a significant event in the Chinese elderly care industry, with participation exceeding ten million across 12 community centers in 10 provincial capitals, showcasing a new era for the industry in 2026 [1][3]. Group 1: Event Overview - The event featured a nationwide live broadcast lasting nearly 11 hours, involving the core team of "Everyone's Home" and covering all business lines of urban elderly care [3][11]. - The gala included various activities aimed at promoting social interaction and health among the elderly, such as games designed to enhance physical abilities [5]. - The event emphasized the integration of medical resources into daily life, showcasing facilities like embedded medical beds and cognitive care spaces [5]. Group 2: Culinary and Cultural Aspects - The culinary service was highlighted as a core aspect, with chefs from various communities presenting local dishes that cater to the tastes and needs of the elderly, emphasizing the concept of "food as a form of life aesthetics" [6][10]. - The event also showcased the deep connection between the elderly care facilities and local culture, with community centers designed to reflect historical and cultural significance [10]. Group 3: Community Engagement and Feedback - The transition from industry-focused events to engaging the general public represents a strategic shift for "Everyone's Home," aiming to foster a closer relationship with the community and gather direct market feedback [11][12]. - The evening gala served as an emotional celebration, reinforcing the concept of family among participants, with all attendees referred to as "family members," enhancing the sense of belonging [12][14]. Group 4: Future Outlook - The successful launch of the first community in Shenyang, which recorded 30 households on its opening day, and the upcoming opening of the Wuhan East Lake community indicate a strong growth trajectory for "Everyone's Home" in the new year [14].