HBN入选《2025中国化妆品质量安全发展研究报告》，树立功效护肤高质量发展典范

Core Insights - The report highlights a significant transformation in the Chinese cosmetics industry, shifting from "scale expansion" to "quality leadership," marking a new phase of high-quality development [1] - HBN, a domestic skincare brand, is recognized as a benchmark case in the report, contributing key insights from industry practice and emphasizing its commitment to scientific-driven efficacy [3][4] Industry Transition - The Chinese cosmetics industry is experiencing a positive quality safety trend driven by enhanced regulation, diverse consumer demands, and technological innovation, laying a solid foundation for the rise of domestic brands [4] - The understanding of "quality competitiveness" has strategically shifted from mere compliance with basic regulations to creating market advantages through "value creation," making quality a core asset and strategic pivot for brands [4][5] HBN's Role and Contributions - HBN has been invited to participate in the report as a member of the research group, reflecting its leading position in the industry and its long-term commitment to scientific-driven efficacy [5][6] - HBN has established a comprehensive research and development center in Shenzhen, covering over 5,000 square meters, and has set up a national-level CNAS certified laboratory, creating a full-chain innovative research ecosystem [6] Research and Innovation - By the end of 2025, HBN is expected to have published over 50 international SCI papers, ranking first among domestic skincare brands in terms of publication quantity and academic quality [7] - HBN has successfully registered four self-developed new raw materials, placing it among the top three domestic brands in terms of innovation autonomy [7] Efficacy Verification - HBN has established a comprehensive third-party efficacy testing system, completing over 6,000 international authoritative human efficacy tests by December 2025, making it the only skincare brand in China to conduct such extensive testing [9] - The brand has developed an internal "full-link multi-dimensional verification system" to validate product efficacy, integrating AI, multi-omics, and randomized controlled trials [10] Industry Standards and Leadership - HBN is actively promoting industry standards and ecological construction, collaborating with the China Quality Inspection and Testing Research Institute to establish a scientific evaluation system for cosmetic efficacy evidence [11] - The brand's commitment to innovation and industry empowerment is exemplified by its recent award for a research project in collaboration with Zhejiang University, addressing industry challenges [11][13] Conclusion - HBN's participation in the authoritative report and its role as a benchmark brand illustrate the path for domestic brands to build core competitiveness through science, while also contributing to industry standards and high-quality development [13]