OpenAI begins testing ads in ChatGPT, draws early attention from advertisers and analysts

OpenAI begins testing ads in ChatGPT, draws early attention from advertisers and analysts Proactive uses images sourced from Shutterstock Wedbush analysts said OpenAI (Unlisted:OPAI)’s launch of advertising in ChatGPT introduces a new competitive surface for digital advertising, with early interest from major agencies and brands signaling potential shifts in marketing budgets across the industry. “As brands begin to shift experimental budgets across both the upper and lower-funnel to new AI-enabled surfa ...