市场监管总局发布！进一步规范汽车行业价格行为

Core Viewpoint - The State Administration for Market Regulation has released the "Guidelines for Compliance of Pricing Behavior in the Automotive Industry" to further standardize pricing behavior in the automotive sector and promote healthy market development [1]. Group 1: Overall Principles and Requirements - The guidelines clarify the purpose, basis, and scope of application, establishing basic principles for pricing behavior and encouraging industry associations to enhance self-discipline [2]. Group 2: Pricing Behavior Norms for Automotive Manufacturers - The guidelines detail pricing compliance requirements for automotive manufacturers, covering all aspects from vehicle to component production, pricing strategies, and sales behaviors. It emphasizes full-process price management, fair pricing constraints, and the regulation of promotional and pricing behaviors, while legally combating improper pricing practices [2]. Group 3: Pricing Behavior Requirements for Automotive Sales Enterprises - The guidelines focus on the new car sales segment, addressing issues such as failure to display prices as required and false promotions. A risk warning mechanism is established to encourage platforms to provide dual warnings regarding significant low-price behaviors [2]. Group 4: Internal Compliance Construction for Enterprises - The guidelines encourage automotive manufacturers and sales enterprises to establish internal pricing compliance management mechanisms, including price decision-making, sales contract management, internal supervision, emergency price handling, risk prevention, and pricing compliance training, to achieve full-process control of pricing behavior [2]. Group 5: Supplementary Provisions - The guidelines propose leveraging the role of industry associations to guide them in formulating detailed implementation measures based on the guidelines [3].