Xin Lang Cai Jing·2026-02-12 08:31Core Viewpoint - The aggressive marketing strategy of Alibaba's Qianwen APP, particularly the "one cent milk tea" promotion, led to a surge in user downloads but resulted in system crashes and negative user feedback due to poor application performance [1][2][4]. Group 1: Promotion and User Engagement - The "one cent milk tea" campaign allowed new users to download the Qianwen APP and redeem a milk tea coupon for just 0.01 yuan, significantly lowering the barrier for user acquisition [2][19]. - Within three hours of the campaign launch, over 1 million milk tea orders were placed, and the app reached the top of the Apple App Store free chart [21]. - Daily active users (DAU) surged to 58.48 million on the first day of the campaign, a 727.7% increase from the previous day [21]. Group 2: Technical Issues and User Complaints - The influx of users caused the app's servers to crash, leading to widespread reports of login failures and issues with the coupon redemption process [4][21]. - Following the promotion, the Qianwen APP's ratings on major app stores dropped, with a score of 3.9 on the Apple App Store compared to competitors like Doubao (4.7) and DeepSeek (4.0) [26]. - Complaints on platforms like Black Cat Complaints surged, with users citing issues such as "false advertising" and "poor user experience" related to the promotion [14][31]. Group 3: Impact on Brand Reputation - The aggressive marketing strategy backfired, leading to a significant decline in the app's reputation as users expressed dissatisfaction with the service quality [9][34]. - Users who were initially attracted to the app due to the promotion began uninstalling it after experiencing technical difficulties and unmet expectations [34]. - The situation highlighted the importance of maintaining user trust and service quality in the competitive AI application market, where initial user engagement can quickly turn into disillusionment if expectations are not met [34][35].