安踏与崩坏联名周边被投诉折痕明显！客服：快递暴力运输所致

Core Viewpoint - Recent complaints from consumers regarding the collaboration products between Anta and "Honkai: Star Rail" highlight issues with product quality and packaging, raising concerns about the company's attention to user experience [1][7]. Group 1: Consumer Complaints - Multiple consumers reported receiving products with noticeable defects, such as creased items and damaged packaging, questioning Anta's commitment to product quality [1]. - Specific complaints included the inadequate size of the shipping box, which led to bending of the included laser tickets, with consumers suggesting that a larger box could enhance the user experience [1]. - The pricing of the collaboration socks at 39 yuan was deemed expensive by consumers, who felt that the surrounding products should not be treated as mere giveaways [1]. Group 2: Company Response - Anta's customer service attributed the issues to "violent transportation" by the courier and stated that they would record the feedback for future improvements [7]. - As of February 8, 2025, the collaboration products, including sneakers priced at 539 yuan, socks at 39 yuan, and hats at 139 yuan, were sold out according to Anta's official mini-program [7]. Group 3: Financial Performance - According to Anta Sports' announcement on January 20, 2025, the retail revenue for Anta brand products is expected to see low single-digit growth year-on-year, while the FILA brand is projected to grow in the mid-single digits, and other brands are anticipated to grow by 45%-50% [12].