Sou Hu Wang·2026-02-12 09:19Core Insights - JD.com and Midea have signed a strategic cooperation agreement for 2026, setting a sales target of 80 billion yuan for Midea across JD's channels [1] - Midea has become JD's first home appliance partner to exceed 50 billion yuan in annual sales in 2023, showcasing its strong market position [3] Group 1: Strategic Partnership - The partnership between JD.com and Midea has been ongoing since 2013, with JD being Midea's most stable online and offline sales platform [1][3] - Both companies have collaborated to create numerous best-selling products, enhancing service experience and innovative marketing strategies [1] Group 2: Market Coverage and Expansion - JD.com has established a comprehensive channel network covering nearly 30,000 stores, facilitating Midea's offline sales and product display [3] - In 2025, JD and Midea plan to jointly create around 400 "JD-Midea co-branded stores," focusing on lower-tier markets to boost local consumer choices [3] Group 3: Product Innovation - The two companies will launch new products in 2025, including the "Hualing Shenji II" air conditioner and "Little Wumei 3.0" washing machine, with leading industry standards [3] - Midea's refrigerator "Xiong Duntun 601" achieved over 10,000 units sold within four months, validating the collaboration's effectiveness in driving sales growth [3] Group 4: Consumer Experience - JD and Midea are enhancing consumer service experiences through initiatives like integrated delivery and installation, achieving "0 negative reviews" for Midea's new central air conditioning products [4] - The collaboration aims to provide high-quality home appliance products and services, promoting a shift from price competition to value co-creation in the industry [4]