Sou Hu Wang·2026-02-12 09:19Core Insights - The upcoming Lunar New Year is driving consumer demand for Apple products, with JD.com enhancing its promotional offerings to attract customers [1][3] Group 1: Promotions and Discounts - JD.com is offering significant discounts on Apple products, including a 300 yuan reduction on the iPhone 17 Pro and up to 1100 yuan in trade-in subsidies [1] - Additional promotions include up to 2900 yuan off for iPhone Air through various coupons and trade-in offers, as well as an 85% discount on iCloud+ for customers [1] - A special "0 yuan trade-in" event for JD Plus users allows participants to potentially acquire an Apple Watch or new iPhone at no cost, with limited quantities available [3] Group 2: Competitive Advantage - JD.com’s coupon policies for iPhone products will remain valid until February 14, providing a longer decision-making window compared to Tmall, which ends its promotions on February 11 [5] - The company maintains its "Spring Festival does not close" policy, ensuring continuous customer service and logistics during the holiday period, which enhances user experience [5] - With exclusive benefits like the "0 yuan trade-in" and "hidden coupons," JD.com is positioned as the preferred platform for consumers looking to purchase Apple products during the festive season [5]