人文经济激活消费新动能丨“东莞记忆”：古街新韵 烟火重燃

Core Viewpoint - The "Dongguan Memory" project revitalizes a historically significant area in Dongguan, blending traditional culture with modern trends to attract visitors and enhance local economic activity [1][3]. Group 1: Project Overview - The "Dongguan Memory" street area, located in the historical commercial district, aims to transform a previously neglected area into a vibrant community that integrates living, culture, commerce, and tourism [3]. - The first phase of the project is set to open by the end of 2024, revitalizing approximately 400 buildings and restoring 31 historical structures while introducing around 80 brands and nearly 20 first stores in Dongguan [3]. Group 2: Cultural and Economic Impact - The project emphasizes preserving local heritage while attracting younger demographics through local trendy brands and cultural elements, creating a positive cycle of culture and economy [3]. - Over 200 events have been held in the area, attracting more than 5 million visitors, showcasing local culture and arts through various activities such as music concerts and heritage markets [6]. Group 3: Community Engagement - Local entrepreneurs, like Huang Jiahao, have benefited from the revitalization, with businesses like "Haoji Pork Chop Bun" re-establishing their roots in the area, contributing to the local economy [4]. - The project includes a special exhibition space that narrates Dongguan's history through artifacts and photographs, enhancing community engagement and cultural appreciation [7]. Group 4: Future Developments - The second phase of the project is expected to open by the end of 2025, further integrating traditional and modern cultural elements, aiming to create a bustling environment in the old town [7][9]. - The initiative seeks to not only revitalize the street but also stimulate surrounding areas, making it a model for combining traditional culture with contemporary commerce in Dongguan [9].