光伏行业"反内卷"成效进一步显现

Core Viewpoint - The photovoltaic industry is experiencing a significant cost gradient differentiation due to fluctuations in silver prices and technological upgrades, leading to a visible "anti-involution" effect within the industry [1]. Cost Pressure - The global silver investment demand is expected to remain strong through 2026, supported by geopolitical tensions and U.S. policy uncertainties, with silver prices having risen by 11% this year after surpassing $100 per ounce for the first time in January [2]. - Despite high prices leading to a projected 17% reduction in global jewelry and silverware demand, industrial demand remains resilient [2]. - A supply shortage of approximately 67 million ounces is anticipated in the global silver market by 2026, marking the sixth consecutive year of deficit, which is expected to keep silver prices strong [2]. - The photovoltaic sector, as a major consumer of silver, will continue to face cost pressures due to high silver prices, accelerating the development of silver paste substitution technologies among leading companies [2][3]. Technological Breakthroughs - Leading companies are rapidly advancing silver paste substitution technologies, with some planning large-scale production of alternative materials in the near future [4]. - Longi Green Energy has announced plans to start large-scale production of non-silver solutions, which could further reduce component costs [4]. - Other major players like JinkoSolar and Aiko are also actively pursuing silver paste alternatives, with significant collaborations aimed at industrializing low-silver technologies by 2026 [4][5]. Industry Restructuring - The shift towards high-efficiency and reliable components is expected to create a competitive landscape where companies with technological advantages can command price premiums, while less efficient capacities face dual pressures from price and demand declines [5][6]. - The Chinese photovoltaic industry is projected to see a significant change in 2026, with new installations expected to range between 180GW and 240GW, following a record high of 315GW in 2025 [5][6]. - The core theme of the industry's "anti-involution" in 2026 will be driven by upgraded end-user demand, pushing manufacturers towards high-quality development through technological iterations and improved market mechanisms [6].