AI重构商业未来：Google描绘2026增长新图景

Core Insights - The article discusses how AI is transforming the shopping experience, making it smoother and more personalized while creating new growth opportunities for businesses [1] Group 1: AI-Driven Shopping Experience - The traditional dilemma of choosing between speed and thorough research in shopping is diminishing due to advancements in AI [1] - Google aims to enhance the connection between brands and creators on platforms like YouTube, allowing for a more direct conversion of influence into measurable business outcomes [2] - The role of advertising is being redefined, with AI enabling a more conversational and exploratory search experience [4] Group 2: New Advertising Formats - New advertising formats are being tested, including "sponsored content" that integrates seamlessly into conversations and provides direct retail information [5] - The "Direct Offers" feature allows brands to present personalized discounts at critical decision-making moments without altering regular prices [5] Group 3: Agentic Commerce - "Agentic Commerce" is set to become a reality in 2026, focusing on reducing friction in the shopping process and enhancing consumer enjoyment [6] - Google has introduced the Agent Payments Protocol (AP2) and Universal Commerce Protocol (UCP) to establish standards for interactions between AI agents and businesses [7] Group 4: Gemini 3 and AI Capabilities - Google has launched Gemini 3, its most advanced model, which significantly enhances advertising capabilities without requiring additional adjustments from advertisers [8] - The use of Gemini-generated creative materials has tripled year-over-year, indicating a substantial increase in efficiency for advertisers [8] Group 5: Trust in AI - Trust remains a foundational element in the AI-driven commercial landscape, with Google emphasizing data privacy and security as core principles [9] - The competition in 2026 will not only revolve around technology but also on understanding consumers better, transforming shopping into an enjoyable and exploratory journey [9]