引导企业加强价格合规建设 国家市场监管总局发布汽车行业价格行为指南

Core Viewpoint - The release of the "Automotive Industry Pricing Behavior Compliance Guidelines" aims to regulate pricing behavior in the automotive industry, ensuring fair competition and protecting consumer and operator rights, while guiding companies to enhance pricing compliance [1] Group 1: Pricing Strategy and Compliance - The guidelines require automotive manufacturers to establish pricing strategies based on production costs and market supply and demand, managing pricing behavior across the entire supply chain to ensure compliance [2] - The guidelines emphasize the need for clear rebate policies from manufacturers to dealers, respecting dealers' pricing autonomy and promoting fair trade and equal negotiation principles [2] Group 2: Legal Risks and Competition - The guidelines clarify legal risks associated with price collusion between manufacturers and parts suppliers, warning against practices aimed at excluding competitors or monopolizing the market through predatory pricing [3] - The guidelines encourage companies to shift focus from price competition to product quality, service, and efficiency, reducing the temptation to use unfair pricing methods for short-term sales [3] Group 3: Transparency in Pricing - The guidelines mandate clear pricing display requirements for sales enterprises, ensuring that vehicle names, prices, models, manufacturers, and main configurations are prominently marked [4] - The guidelines enhance transparency in promotional activities, requiring clear public disclosure of promotional rules, activity duration, and applicable conditions [5] Group 4: Service Fees and Fraud Prevention - The guidelines state that automotive sales enterprises must provide corresponding services for any fees charged, warning against practices like "charging without service" and "duplicate charging" [6] - The guidelines outline risks associated with price fraud, including the use of false market prices and misleading promotional claims, ensuring compliance in price comparisons [6] Group 5: Responsibilities of Trading Platforms - The guidelines extend compliance requirements to automotive trading platforms, prohibiting unreasonable price restrictions and encouraging platforms to alert merchants about legal compliance [7] - The guidelines aim to mitigate the impact of extreme low pricing driven by traffic on market order, promoting a shift from price competition to value competition in the automotive industry [7]