用户非九号不买 店主抢着开九号店：这门“好生意”做对了什么？

Core Viewpoint - The article highlights the rising popularity of Ninebot electric scooters among young consumers, particularly during the Chinese New Year, showcasing a significant sales growth in a declining market, especially in Guangdong where sales increased by over 30% year-on-year [1] Group 1: Market Performance - Ninebot's sales have seen a counter-trend growth despite an overall industry decline, with smart electric motorcycles now accounting for over 80% of total sales in cities without motorcycle restrictions [1] - The brand's strategy has led to user loyalty and increased repurchase rates, with dealers eager to join the Ninebot network, even closing other brand stores to do so [1] Group 2: Business Strategy - Ninebot's approach focuses on long-term value rather than short-term gains, avoiding reliance on subsidies or aggressive inventory strategies, and instead prioritizing user value and partner success [2] - The company has established a transparent store opening rule, targeting a 20% market share as the optimal threshold for store density, ensuring a balance between availability and service quality [7][9] Group 3: Customer Experience - Users favor Ninebot due to its superior performance and experience, which includes standardized service and nationwide after-sales support, making it appealing to various customer segments [4][5] - The consistent service quality across all locations fosters a sense of reliability, transforming initial trials into strong brand loyalty [6] Group 4: Store Expansion Strategy - Ninebot's store expansion is data-driven, with a focus on user density, purchasing power, and service radius, adapting strategies based on city tiers [11] - In first-tier cities, Ninebot plans to establish more flagship stores to cater to diverse needs, while in lower-tier cities, the focus is on single-store efficiency and comprehensive service [12] Group 5: Sustainable Business Model - The company aims to build a sustainable local service ecosystem, emphasizing respect for the market and user needs, rather than competing through subsidies or aggressive scaling [13] - The willingness of users to repurchase and the commitment of store owners to invest in the brand reflect the effectiveness of this business logic [14]