财经观察丨家居卖场人气新观察

Core Viewpoint - The home furnishing market is undergoing significant transformation, shifting from traditional sales models to multi-functional, immersive consumer experiences that integrate shopping, socializing, and leisure activities [1][2][3]. Group 1: Industry Transformation - Traditional home furnishing markets are evolving from a single product transaction model to a lifestyle-oriented approach, enhancing consumer engagement and encouraging spending [1][3]. - IKEA China is closing seven stores and shifting focus to smaller stores in key markets like Beijing and Shenzhen, aiming for more precise operations and improved efficiency per square meter [2][3]. - The overall market area for large-scale building materials and home furnishing is projected to decline by 11.38% in 2025, indicating a consolidation of less efficient stores while leading players enhance operational efficiency through experiential offerings [3]. Group 2: Innovative Consumer Experiences - The Ministry of Commerce and other departments are promoting innovative consumer scenarios, encouraging home furnishing markets to collaborate with upstream and downstream enterprises to create a comprehensive "big home" ecosystem [4]. - Companies like Red Star Macalline are integrating automotive services into their offerings, creating a one-stop service experience that combines home and automotive needs [5][7]. - Home furnishing stores are increasingly focusing on creating immersive lifestyle experiences rather than merely displaying products, as seen in projects like the Fu Sen Mei Tianfu, which aims to connect brands with consumers dynamically [9]. Group 3: Digital Integration and Consumer Engagement - The demand for transparency and digital decision-making among younger consumers is prompting traditional stores to enhance their online and offline integration, ensuring consistent pricing and quality across channels [10][12]. - Companies are advised to adopt a comprehensive operational system that links online and offline experiences, utilizing social media for local marketing and community engagement [14]. - The shift from merely renting space to user-centric operations emphasizes the importance of building trust and providing personalized experiences to attract and retain customers [14].