京东外卖“双百计划”升级三大举措 已助力近400家餐饮品牌订单量破百万单
Zheng Quan Ri Bao Wang·2026-02-12 10:20

Core Viewpoint - JD.com’s food delivery service has announced significant progress in its "Double Hundred Plan," with nearly 400 restaurant brands achieving over 1 million orders, doubling the scale from six months ago [1] Group 1: Plan Upgrades - The "Double Hundred Plan" will undergo three major upgrades by 2026: traffic support, best-selling product operation, and marketing strategies [1] - The traffic support upgrade includes the launch of a "Store Growth Score" system, providing a clear growth path for stores and offering more traffic support to quality merchants [1] - The best-selling product operation upgrade will utilize JD.com’s innovative consignment model, allowing merchants to focus on supply while the platform manages marketing, operations, and fulfillment [1] - The marketing strategy upgrade involves the introduction of a 2026 marketing calendar tailored to seasonal holidays, peak categories, consumer scenarios, and user habits for more precise marketing [1]

京东外卖“双百计划”升级三大举措 已助力近400家餐饮品牌订单量破百万单 - Reportify