热评丨旅居“全龄化”:生活与消费的新蓝海
Xin Lang Cai Jing·2026-02-12 10:19

Core Insights - The concept of "travel residency" has evolved from being associated with retirement to becoming popular among younger generations, leading to diverse consumption demands and a new service ecosystem [1][3] Group 1: Market Trends - The State Council's recent plan emphasizes "travel residency services" as a key area for optimizing service supply and fostering new growth points in service consumption [3] - The travel residency market is becoming a new lifestyle that spans all age groups, with different expectations from various demographics [3][4] - The primary demographic for travel residency includes individuals from the "post-80s" and "post-90s" generations, particularly in finance, technology, and self-media sectors, who require remote work capabilities [3][4] Group 2: Infrastructure and Service Needs - Young digital nomads demand high-quality digital infrastructure and efficient logistics services, while older travelers prioritize leisure, health, and essential facilities [3][4] - Local destinations must enhance their infrastructure and public services to accommodate the influx of travel residents, which may challenge existing designs based on permanent populations [3][4] Group 3: Cultural and Emotional Engagement - There is a growing emphasis on cultural facilities and emotional connections to destinations, with travelers seeking experiences that go beyond mere sightseeing [4] - Social activities and community engagement are crucial for fostering a sense of belonging among travelers, making the livability and functionality of destinations key factors in attracting them [4] Group 4: Economic Impact - Travel residents contribute to local economies by creating new industries such as cultural creativity and e-commerce, while also revitalizing unused properties [6] - The shift from "digital nomads" to "digital villagers" indicates a deeper integration of travelers into local communities, enhancing the overall travel economy [6] - The travel economy in China is evolving through interconnected demand and supply dynamics, providing robust momentum for regional economic development [6]