Ford Motor(US:F) Ju Chao Zi Xun·2026-02-12 10:18Core Insights - Ford reported a total revenue of $187.3 billion for the year 2025, a slight increase of 1.23% year-on-year, marking five consecutive years of revenue growth. However, the company faced a net loss of $8.182 billion for the year, with a significant quarterly net loss of $11.1 billion in Q4 [2] - The primary reasons for the substantial losses were the ongoing challenges in the electrification business and costs associated with strategic adjustments. The electric vehicle division incurred a loss of $4.8 billion in 2025, with cumulative losses exceeding $10 billion. The company also recorded a special project expense of $19.5 billion, primarily accounted for in Q4 [2] - Additional cost pressures arose from a production accident at an aluminum supplier, leading to increased costs for core models, along with $2 billion in extra tariff expenses, further compressing profit margins [2] Business Strategy - In response to the financial challenges, Ford announced the cessation of production for certain all-electric models, reallocating resources towards hybrid and extended-range vehicles, while also developing smaller all-electric products that better meet market demand [2] - The company aims to strengthen its traditional business segments, with the fuel and hybrid business and commercial vehicle sector expected to remain profitable in 2025, serving as crucial support for overall performance. Notably, hybrid vehicle sales increased by over 20% year-on-year, and the commercial vehicle segment achieved a profit margin of 10.3% [2] Future Outlook - Ford's management has emphasized a profit-first strategy moving forward, anticipating that the electric vehicle business will continue to experience short-term losses, but the scale of these losses is expected to gradually narrow. By 2026, adjusted EBIT is projected to rebound to between $8 billion and $10 billion [3] - The company is also exploring new revenue streams in battery storage and is restructuring its existing electric vehicle battery factories to accommodate the storage business, aiming to shift from a focus on scale expansion to quality growth [3]