Xin Lang Cai Jing·2026-02-12 10:18Core Insights - The "Qianwen App" launched a promotional campaign called "Spring Festival 3 Billion Free Orders," resulting in significant user engagement and order volume, with users making 4.1 billion requests and AI completing over 120 million orders in just six days [1][4]. Group 1: User Engagement and Demographics - Nearly half of the orders placed through Qianwen originated from county-level cities, indicating a shift in consumer behavior towards AI-assisted shopping in less urbanized areas [5]. - The campaign attracted 1.56 million elderly users (aged 60 and above) who experienced food delivery services for the first time through AI, showcasing the technology's reach across different age groups [5]. Group 2: Product Trends and Sales Growth - The AI-driven shopping trend led to a surge in various retail categories, with orders for items like eggs, fitness equipment, and books seeing substantial increases, reflecting a growing preference for AI-assisted purchasing during the festive season [4]. - Retail orders for items such as hair dye products, gift flowers, and emergency baby supplies increased by over ten times since the campaign's launch, highlighting the effectiveness of AI in enhancing consumer experience [5]. Group 3: Technological Infrastructure and Strategy - The success of Qianwen is attributed to Alibaba's comprehensive AI capabilities, which include self-developed chips, advanced cloud services, and a robust supply chain network, enabling seamless integration of AI into everyday services [6]. - The initiative marks the beginning of a new era in AI shopping, with consumers of all ages increasingly relying on AI for their purchasing needs, indicating a significant shift in retail dynamics [7].