人文经济激活消费新动能丨从“舌尖记忆”到“消费IP”——重庆美食如何闻名世界

Core Viewpoint - Chongqing cuisine is evolving from local "taste memories" to a globally recognized "consumption IP," contributing to the city's transformation into an international consumption hub [7] Group 1: Cultural and Historical Significance - Chongqing's culinary roots are deeply embedded in local culture and history, with traditional dishes like hot pot originating from the practices of laborers over a century ago [3] - The experience of dining in Chongqing is enhanced by cultural performances and unique dish presentations, showcasing the region's heritage [3] Group 2: Global Expansion and Market Strategy - The Chongqing hot pot brand, represented by companies like Chao Tian Men, has expanded internationally, with over 1,000 global locations and a strategy of "original flavor + local adaptation" [4] - The total number of hot pot restaurants in Chongqing is projected to reach nearly 40,000 by the end of 2024, with the entire industry chain's output value exceeding 340 billion yuan [4] Group 3: Innovation and Modernization - Companies are focusing on innovation to remain competitive, with examples like Li Zi Ba Liang Shan Ji, which has successfully utilized social media and e-commerce to enhance brand visibility and sales [6] - The Chongqing government is actively supporting the culinary industry through policies aimed at promoting local specialties like "Chongqing noodles," which have generated an annual output value exceeding 56 billion yuan [6] Group 4: Economic Impact - The projected revenue for Chongqing's catering industry is expected to reach 247.034 billion yuan by 2025, reflecting a year-on-year growth of 4.6% [6]