Huan Qiu Wang·2026-02-12 10:35Group 1 - The core event, Kuaishou Winter Games, took place from February 9 to 11 in Changchun, integrating winter sports with local customs and culture, creating a festive atmosphere for participants and online viewers [1][2] - The event featured a variety of low-threshold winter sports inspired by Olympic events, attracting participants of all ages and backgrounds, fostering a strong community spirit [2][3] - The opening ceremony combined traditional culture with modern elements, featuring performances from local celebrities and cultural showcases, enhancing the festive experience [6][7][8] Group 2 - The "Ice and Snow Forward" competition area included engaging activities that blended traditional sports with creative twists, appealing to a wide audience [5][6] - Kuaishou leveraged online platforms to enhance engagement, achieving over 1.24 billion views on the event's hashtag, promoting both physical activity and tourism in Northeast China [10] - The event aimed to transform Northeast China's winter sports resources into economic opportunities, aligning with the national trend of promoting fitness and winter tourism [10]