Guang Zhou Ri Bao·2026-02-12 10:45Core Insights - Qianwen launched the "Spring Festival 3 Billion Free Order" campaign, achieving significant user engagement with 4.1 billion instances of "Qianwen help me" and over 120 million orders completed by AI in just six days [1][2] Group 1: User Engagement and Demographics - Nearly half of the AI orders originated from county and town areas, indicating a rise in AI consumption in these regions [1] - 1.56 million users aged 60 and above successfully placed their first food delivery orders using AI technology [1] Group 2: Product and Service Offerings - Users ordered over 1,000 tons of eggs, more than 2,300 fitness equipment items, and 1,500 books through the AI platform [1] - Beyond shopping, users engaged with Qianwen for various tasks such as writing Spring Festival couplets, creating New Year greetings, making PPTs, translating documents, and telling bedtime stories [2] Group 3: Technological Infrastructure - Qianwen is developed by Alibaba, leveraging self-developed chips from Pingtouge, Alibaba Cloud infrastructure, and open-source models [2] - Alibaba's ecosystem integrates various services including e-commerce, flash sales, travel, and entertainment into the AI framework, creating a comprehensive service network [2] Group 4: Market Position and Trends - Since its launch on February 6, Qianwen has consistently ranked first in the Apple App Store's free chart for six consecutive days [2] - The shift from active search in the PC era to algorithmic recommendations in mobile internet, and now to one-sentence command-based ordering, reflects a significant evolution in user interaction with technology [2]