撬动“3.6亿人次”的大生意，冰雪经济“第二战场”来了

Core Insights - The rise of Chengdu's ice and snow economy is highlighted by the success of athletes like Su Yiming and Gu Ailing, drawing attention to training facilities such as the Chengdu New District Sharp Peak Dry Snow Ski Resort [1] - Chengdu is positioning itself as a key player in China's ice and snow economy, with significant investments and developments in ice and snow sports facilities [2][3] Group 1: Chengdu's Ice and Snow Economy Development - Chengdu has unique natural resources and geographical advantages that support its ice and snow tourism, making it one of the most suitable cities in southern China for ice and snow sports [2] - The city has established various large-scale facilities, including Asia's largest indoor snow park and the country's largest dry ski jump, which attract both recreational and professional users [3] - The number of participants in ice and snow sports in Chengdu has exceeded 200 million, with a significant increase in professional training traffic, growing at an annual rate of over 30% [5] Group 2: Market Trends and Consumer Behavior - The ice and snow economy in China is expected to exceed 1 trillion yuan by 2025, with an estimated 360 million people participating in ice and snow tourism during the 2025-2026 season [1][7] - Southern cities, including Chengdu, are increasingly becoming popular destinations for ice and snow tourism, breaking the traditional northern dominance [10] - The demand for regional ice and snow tourism is rising, with 30.8% of respondents expressing interest in nearby ice and snow activities, the highest percentage recorded [7] Group 3: Infrastructure and Investment - Chengdu has built 18 ice and snow sports venues and over 60 winter project facilities, with plans to host at least 100 ice and snow events in 2026 [6][5] - Investment in the ice and snow economy is shifting, with southern regions like South China accounting for 30% of total investments, indicating a growing trend in indoor ice and snow facilities [9] - The development of indoor ski resorts is a significant growth point for the southern ice and snow economy, with substantial increases in related consumer spending [10] Group 4: Strategic Positioning and Future Outlook - The ice and snow economy is undergoing a spatial restructuring, with a new pattern emerging that includes collaboration between northern and southern regions [13] - The government is actively promoting the "Southward Expansion, Westward Extension, and Eastward Advancement" strategy to enhance the development of ice and snow sports across the country [12] - Chengdu's model of leveraging local resources and consumer demand is seen as a potential blueprint for other southern cities to develop their ice and snow economies [14]