Seeking Alpha·2026-02-12 11:12Company Performance - McDonald's reported a strong Q4 performance with global comparable sales increasing by 5.7% and U.S. sales up by 6.8% [3] - The company gained market share without a decline in operating income during the quarter [3] - Promotions, including the Minecraft event and Grinch collectibles, significantly drove traffic to restaurants [4] Marketing and Product Development - Marketing initiatives such as the Monopoly event and the Grinch meal contributed to the increase in U.S. comparable sales [4] - The Big Arch menu item showed strong performance in select markets, and McDonald's plans to expand its beverage options following positive results [4] Expansion Plans - McDonald's is on track to reach 50,000 global restaurants by the end of 2027, with an acceleration in new restaurant openings [5]