Mercedes CEO: mantra is now 'profitable growth'
Reuters·2026-02-12 11:11
Core Viewpoint - Mercedes-Benz Group CEO Ola Kaellenius emphasized a shift in strategy from "value over volume" to a focus on "profitable growth" to reassure investors [1]. Group 1: Company Strategy - The company is transitioning its mantra to prioritize profitable growth, indicating a potential retreat from its previous strategy of prioritizing value over volume [1]. - This strategic shift aims to enhance investor confidence and align with market expectations for sustainable profitability [1].