“清朗·2026年营造喜庆祥和春节网络环境”专项行动启动

Core Viewpoint - The Central Cyberspace Administration of China has launched a one-month special campaign titled "Clear and Bright: Creating a Joyful and Harmonious Online Environment for the Spring Festival 2026" to enhance the online atmosphere during the Spring Festival, focusing on addressing significant online ecological issues raised by the public [1] Group 1: Focus Areas of the Campaign - The campaign targets four main issues: malicious provocation of negative emotions, generation and dissemination of "digital waste" or low-quality information, fabrication and spread of false information, and directing traffic to illegal activities [1] - In addressing malicious provocation of negative emotions, the campaign will focus on curbing ostentatious displays of wealth under the guise of "New Year goods procurement" and "Spring Festival customs competition," as well as online fan wars related to popular events [1] - The campaign will also tackle the generation and dissemination of low-quality content using AI and new technologies, which includes producing logically confused, hollow, and highly similar content [1] Group 2: Implementation Measures - The campaign will enforce platform responsibilities, urging key platforms to establish dedicated teams to enhance monitoring of homepage content, trending topics, and push notifications [1] - There will be strict penalties for platforms, accounts, and MCN organizations that exhibit significant violations, with typical cases and governance results to be published to create a strong deterrent effect [1]