春节前夕“年鱼”热销，青鱼草鱼成消费主力

Core Insights - The procurement of "Nianyu" (New Year fish) in Suzhou is peaking as the Spring Festival approaches, with a clear market differentiation between traditional fish like Qingyu and Caoyu, which are in ample supply and seeing stable prices, and high-end fish like Guiyu, which are experiencing significant price increases due to rising costs and supply constraints [1][3][7] Group 1: Market Trends - The average price of Qingyu and Caoyu is around 8-9 yuan per jin, reflecting a decrease of approximately 25% compared to last year when prices were around 12 yuan per jin [3][5] - The sales volume of Qingyu and Caoyu has increased, with peak sales reaching up to 450 jin, primarily driven by orders from hotels and restaurants [3][7] - In contrast, the price of Guiyu has surged from 41 yuan per jin last year to 70 yuan this year due to increased breeding costs and tighter supply, leading to a noticeable decline in sales compared to traditional fish [3][7] Group 2: Consumer Behavior - Consumers are increasingly favoring cost-effective options like Qingyu and Caoyu, prioritizing freshness and affordability over high-priced seafood [5][7] - The market reflects a shift towards rational consumption, with many families opting for more affordable fish options for their New Year meals, aligning with the traditional custom of having "Nianyu" [5][7] - The overall increase in the availability of traditional New Year fish contributes to a more vibrant and reassuring festive atmosphere, allowing families to celebrate the New Year with a sense of security and tradition [7]