大消息！车圈“反内卷”新规出炉！

Core Viewpoint - The article discusses the release of the "Automobile Industry Price Behavior Compliance Guidelines" by the State Administration for Market Regulation, aimed at regulating pricing behaviors in the automotive industry to promote healthy market development and protect consumer interests. Group 1: Compliance Guidelines Overview - The guidelines address illegal pricing behaviors such as failure to clearly mark prices and price fraud, which harm both consumers and operators, disrupting fair competition and hindering high-quality industry development [1] - Experts believe the guidelines provide clear and comprehensive guidance for automotive manufacturers and sales companies, helping to establish clear behavioral boundaries and unify regulatory rules [1] Group 2: Pricing Behavior Regulations for Manufacturers - A significant focus of the guidelines is the tightening of regulations on "below-cost pricing," which poses major legal risks if used to eliminate competitors or monopolize the market [2] - The guidelines enumerate nine specific scenarios of below-cost pricing, including various forms of disguised price reductions, thereby closing loopholes that manufacturers might exploit [2] - The definition of production costs is clarified to include manufacturing costs and various operational expenses, preventing companies from misrepresenting profitability by only considering material costs [2] Group 3: Pricing Behavior Regulations for Sales Enterprises - The guidelines prohibit sales enterprises from selling below their purchase costs, targeting "predatory pricing" practices that harm market integrity [3] - This measure aims to enhance price transparency in the automotive market and protect the long-term interests of consumers [3] Group 4: Paid Unlocking Features Regulation - The guidelines address the controversial "paid unlocking" features in smart vehicles, requiring manufacturers to clearly inform consumers about free periods and subsequent charges [4] - Consumers are granted two opportunities for informed consent regarding additional charges, ensuring transparency and preventing unexpected fees after purchase [4] Group 5: Compliance Obligations for Trading Platforms - The guidelines impose independent compliance obligations on automotive trading platforms, emphasizing their responsibility to ensure fair pricing practices among platform operators [5][6] - Platforms must respect the pricing autonomy of their operators and take corrective actions if illegal pricing risks are identified during promotional activities [6] - The guidelines encourage platforms to alert operators and consumers about significantly low prices, helping to mitigate risks associated with potential transaction anomalies [6]