超20亿元惠民“新春礼包”大派送！关键词读懂“乐购新春”

Group 1 - The "Spring Shopping" special event for the 2026 Spring Festival is organized by the Ministry of Commerce in collaboration with nine departments, aiming to provide consumers with substantial financial benefits [5][10] - A total of 20.5 billion yuan is allocated for the "New Year Gift Package," which will be distributed through consumption vouchers and subsidy red envelopes during the nine-day holiday [6][10] - The prize scale for the lucky invoices during the Spring Festival holiday is expected to exceed 1 billion yuan [10] Group 2 - The Ministry of Commerce is focused on boosting consumption by promoting the "Buy in China" brand, with initiatives to expand and upgrade product consumption, enhance service consumption, and cultivate new consumption types [19] - The Ministry of Culture and Tourism plans to enhance the holiday experience by organizing special activities, improving welfare measures, and innovating service scenarios, including extended hours for popular cultural venues [22] - The General Administration of Sports will create better conditions for public participation in sports during the holiday, including launching premium routes and offering free or low-cost access to public sports venues [25] Group 3 - Financial regulatory authorities will guide financial institutions to implement measures that support consumption, including reducing costs, improving services, and ensuring strong guarantees for consumer spending [12] - The broadcasting industry will actively participate in the "Spring Shopping" event by providing engaging content and promoting new consumption demands through various media channels [15][16] - Local business departments will take practical measures to ensure market supply during the Spring Festival, including strengthening supply organization and optimizing convenience services [29]