商超集体推出“春节不打烊”,假期前夕完善“即时达”、“送全国”等线上功能

Core Viewpoint - Major supermarkets in China are implementing a "no closure" strategy during the Spring Festival, extending service hours and enhancing online delivery options to meet consumer demand during the holiday season [1][4]. Group 1: Supermarket Operations - Supermarkets such as Yonghui, Walmart, Wumart, and RT-Mart are announcing that many of their stores will remain open during the Spring Festival, with some adjusting operating hours on specific dates [1]. - Walmart has stated that it will not increase delivery fees during the holiday period, while extending operating hours from February 7 to February 15 until 22:00 [3]. - Wumart and Metro have also confirmed that their online orders will not incur additional delivery charges during the Spring Festival [3]. Group 2: Online Delivery Adjustments - Due to increased demand and delivery capacity constraints, some supermarkets are raising delivery fees temporarily. For instance, Sam's Club and Yonghui will add a service fee of 2 to 3 yuan per order during the holiday [1]. - RT-Mart is offering next-day delivery services through its app, but will also charge an additional 3 yuan for orders placed during peak delivery times [1]. Group 3: Sales Performance and Trends - Yonghui's online sales have surged, reaching nearly double the usual order volume since February 7, with significant increases in sales of gift boxes and daily essentials [4]. - Specific product categories have seen remarkable growth, including a 300% increase in sales of ambient milk and over 90% for seafood [4]. - The overall trend indicates a strong consumer preference for online shopping, with the potential for further growth in this channel as highlighted by the China Chain Store & Franchise Association [5]. Group 4: Innovations in Online Services - Wumart and Metro have launched a new feature called "Gift Delivery Nationwide" to enhance the online shopping experience for consumers during the festive season [4]. - The introduction of instant delivery services by other supermarkets, such as Bubu Gao, reflects the industry's focus on improving online service capabilities [5].