Alliance Entertainment and Handmade by Robots to Showcase Expanding Collectibles Portfolio at New York Toy Fair 2026

Core Insights - Alliance Entertainment Holding Corporation is set to exhibit at the New York Toy Fair from February 14-17, 2026, showcasing its expanding licensed collectibles portfolio, including the Handmade by Robots™ brand [1][10] Company Overview - Alliance Entertainment serves over 35,000 retail and e-commerce storefronts, providing a distribution platform for music, video, gaming, and licensed collectibles with a catalog exceeding 340,000 unique SKUs [2] - The company operates proprietary collectibles brands, including Handmade by Robots™ and Alliance Authentic™, and has a significant presence in the entertainment and pop culture collectibles industry [12] Strategic Initiatives - Recent initiatives include expanded partnerships and exclusive distribution arrangements with premium collectibles brands such as Weta Workshop, Super7, Master Replicas, Hiya Toys, and Good Smile, enhancing Alliance's position as a preferred partner for IP owners and retailers [3] - The Handmade by Robots brand, acquired in late 2024, has quickly become a key contributor to the company's owned-brand strategy, known for its visually appealing vinyl figures [4] Product Launches - At NYTF 2026, Handmade by Robots will debut new figures tied to popular franchises like Sanrio®, Wicked, Peanuts, Sonic the Hedgehog, SpongeBob SquarePants, and Teenage Mutant Ninja Turtles, along with limited-edition chase variants [5] Authentication Technology - Alliance's Endstate Authentic platform, launched recently, will be showcased at the Toy Fair, focusing on next-generation authentication, serialized collectibles, and secure secondary-market participation [6][8] - The platform utilizes NFC technology for product authentication, digital certificates, and lifecycle tracking, enabling real-time authentication and counterfeit prevention [7] Exhibition Details - Alliance Entertainment and Handmade by Robots will exhibit at Booth 5451, featuring exclusive previews of upcoming figures and collectibles [9]