万众期待！启境携 “三个百万”，树立智能猎装轿跑新标杆

Core Viewpoint - The emergence of the hunting-style coupe, a classic model rooted in European aristocratic hunting culture, is becoming a new choice for high-end users in China, reflecting a shift in automotive consumption from family sedans and SUVs to unique and personalized vehicles [1][3]. Industry Trends - The market recognition of hunting-style coupes is rising, particularly among younger consumers, with nearly 40% of potential buyers being former BBA (BMW, Benz, Audi) owners seeking a multifunctional vehicle that combines aesthetics, practicality, driving control, and intelligence [3]. - Traditional hunting cars face challenges such as a disconnect between design and practicality, and a lack of intelligent features, leading to a demand for a benchmark product that can redefine the category [3]. Product Development - Huawei Qiankun and GAC Group have launched a new brand, Huawei Qiankun | Qijing, aimed at filling the intelligence gap in traditional hunting cars and creating a "smart hunting" vehicle that meets the evolving consumer demands [3][10]. - The Qijing model emphasizes "million-level aesthetics," achieved through a collaborative design process that enhances its visual appeal while maintaining the classic hunting car's elegance [5]. Technological Advancements - The Qijing vehicle incorporates Huawei Qiankun's advanced intelligent solutions, covering systems such as assisted driving, cabin interaction, vehicle control, and cloud services, establishing a technological moat for enhanced user experience [5]. - The "million-level driving control" capability is derived from the HUAWEI XMC Qiankun digital chassis engine, which integrates a six-in-one architecture for a seamless human-vehicle interaction experience [7]. Performance and Quality Assurance - The Qijing hunting coupe has demonstrated excellent performance in extreme cold weather tests, showcasing stability, timely response, and precise braking, which enhances driver confidence and enjoyment [8]. - The vehicle's core components are sourced from top global suppliers, ensuring quality that meets luxury car standards, while a robust service network is being established across 65 key cities to provide comprehensive lifecycle support [8]. Market Outlook - The first Qijing hunting coupe is set to be officially launched in June 2026, aiming to transition the hunting car category from niche appeal to widespread popularity, injecting new growth into the Chinese automotive market [10].