广电网络：2024年相继推出“西部短剧”“抓马短剧”小程序

Core Viewpoint - The company is launching new micro-drama programs in 2024, aiming to enhance viewer engagement through various platforms and collaborations [2] Group 1: Product Development - In 2024, the company will introduce "Western Short Dramas" and "Grab Drama Short Dramas" mini-programs on WeChat and Douyin, along with a dedicated section for micro-dramas on television [2] - "Grab Drama Short Dramas" is a new brand project developed by the company's subsidiary, focusing on micro-drama content [2] Group 2: Performance Metrics - By the end of 2024, the company plans to have launched 31 micro-dramas, achieving over 520,000 views [2] Group 3: Future Plans - In the first half of 2025, the company will continue to expand its micro-drama business, exploring models such as "micro-drama + cultural tourism" and "micro-drama + branding" [2] - The company will introduce 3 additional micro-dramas and collaborate with Xijing University on projects like "Micro-drama in Schools" and "Micro-drama Takes You Traveling" [2]