Jin Rong Jie·2026-02-12 13:44Core Viewpoint - The outlook for 2026 indicates that the return of the supply chain overseas and the replacement of old products by new domestic products will continue to provide growth opportunities for the domestic industry chain [1] Group 1: Market Dynamics - The strong demand for artificial intelligence is impacting the supply of storage chips, particularly affecting the mid-to-low-end sectors, leading to supply shortages and price increases for terminal manufacturers [1] - Terminal manufacturers may raise prices to offset rising costs, which could subsequently reduce demand for end products [1] - Orders for mid-to-high-end applications related to AI and storage are increasing, while orders for mid-to-low-end applications are decreasing [1] Group 2: Company Positioning - The company maintains a favorable position in the current industry cycle due to its technological reserves and leading advantages in segments such as BCD, analog, storage, MCU, and mid-to-high-end display drivers [1] - The company plans to respond actively to urgent market demands and aims to continue revenue growth into 2026 [1] Group 3: Pricing Trends - The relationship between supply and demand is reflected in the pricing of the company's storage and BCD products, which are currently in short supply and experiencing price increases [1] - Prices for established products in categories like CIS and LCD Driver have stabilized, while new, competitive products are seeing price increases [1] - The company will prioritize support for iterative products in R&D, engineering, and capacity to consolidate product pricing and enhance control over average selling prices (ASP) [1]