P&G(US:PG) Prnewswire·2026-02-12 14:05Core Insights - Procter & Gamble's Native brand has launched a feature-length microsoap titled "The Golden Pear Affair," co-produced with dentsu Entertainment and Pixie USA, marking a new chapter in brand storytelling [1][2] - The microsoap consists of 55 short-form episodes totaling just under 80 minutes, designed for mobile-first viewing, blending fast-paced storytelling with themes of romance and adventure [1][2] - The series integrates Native's limited edition fragrance collection, Global Flavors, into its narrative, enhancing the viewer's experience with scents inspired by global locations [1][2] Company Overview - Native, founded in 2015, focuses on clean personal care products made from naturally derived ingredients, including deodorants and body washes [1][2] - P&G Studios develops compelling narratives that connect P&G brands with audiences, having produced various notable projects across different platforms [1][2] - Dentsu Entertainment specializes in creating content that fosters cultural connections, with a commitment to innovation in entertainment and brand partnerships [2][3] Product and Marketing Strategy - The Golden Pear Affair is marketed as a new model for brand-led entertainment, combining storytelling, social-native formats, and commerce into an immersive experience [1][2] - The full series is available for $9.99, with individual episodes for purchase, and includes promotional elements that encourage audience engagement through brand interactions [1][2] - The cast will promote the series on their social media platforms, driving traffic to the viewing site and enhancing audience engagement [1][2]